Thoughts on planograms.

[NigelS]

Do you stick to your company planograms? Do you to agree with them, or think that it should be left to the individual store to decide how and where to display their products ?

[boss44]

I'm lucky in the fact that i don't have to use them. But I do have my own form of them. It's a good way of keeping track of quick selling products.

[retailworld]

Planograms are designed to highlight the best-selling lines for your business. If head office supply them, then you should use them to get the best results from your fixturing.

[emmab]

I think that they are good as a guideline. And that you should always roughly stick to them , but tweak them if you need to. Head office don't always get it right. hehe!

[m8internet]

There are several types of planograms, but most are only used by large companies

If you are a small store then you will probably have these for at least 60% of your shop floor space and there will be one or two per product type
If you are a medium store then you will probably have these for 90% of your shop floor space, but you may have flexilbility on 25% of them
If you are a large store then you will probably have these for 95% of your shop floor space, and changes are by agreement with the Area Manager

Planograms serve several purposes

Firstly, they help staff at store level keep stock tidy and well presented on the shelves
There are normally a pre-determined number of facings for each product, as well as the height and/or spacing for each shelf, clip-strip, and/or hanger
Shelf edge labels, a legal requirement for EPOS, are also easy to print and place from these
When gaps appear it helps Management identify stock, supplier, or system problems

Secondly, large companies bid and pay for specific space in large stores shelves
By sending out the planograms, to the stores as above, the supplier often discounts their stock but knows they will gain increase sales from the product placement
One of the highest premium shelves are those at just below eye level to the waist, take a look next time you are in a supermarket and you may well notice this

Thirdly, they help match product performance against space usage
If a product doesn't sell it may be out of season, unpopular, or be for some other reason
It can then either be moved to another more suitable planogram or withdrawn and replaced
If a product increases in sales then other products may have to be reduced or withdrawn

Fourthly, some fixtures and fittings are supplied by the manufacturer and supplier
An example of this are tobacco gantries
Normally they will allow the retailer to fill it with any and all brands, so long as their brand is in specific locations and/or occupies at least 75% of the shelving space

Finally, they help your customers find what they are after!
It is much easier for them to walk in and know that milk is going to be in the dairy section, rather than the impulse chiller!