Name of your business.

[boss44]

How important do you think that a companys name is in terms of their initial success?

[max66]

I think it is quite important , for the initial stages at least. But it doesn't matter how good your name is, if you run your business badly.

[c3po]

I think it's important.You need someting memorable and catchy.

[uzdane]

Good name will improve your business.It take about one month for us to get a good name for our website.

[emmab]

I think so too, and you also could link the name of your store cleverly to what you sell, although you don't want it to be too cleshay.