retailworld
26-03-2007, 18:37
The study found that 33% of mid-sized businesses do not have a contingency plan in place if anything were to go wrong with their website.
Of the 67% of businesses that do have plans in place, only 38% of them test them more than once a year. As nearly three quarters of mid-sized UK companies conduct at least some business through their website, any disruption would have a major impact to their online business continuity.
Any downtime, such as viruses, denial of service, attacks or unpredicted spikes in traffic to a company’s website, risks online revenue streams as well as brand reputation. The research shows many companies are underestimating the damage any downtime would cause, with 64% of respondents anticipating no damage to their business.
Jonathan Robinson, chief operating officer of NetBenefit, said: “Research shows that more than one in four customers are likely to move to a competitor if a website is down for any reason. For many mid-sized companies, this would not only damage customer loyalty but also mean significant lost revenue.”
If you are thinking of using e-commerce for your business, click here (http://blsy.creativemessage.com/Assets/Files/26%20Mar%2007/Buildingyourwebsite.pdf) for guidance on building a website.
[Source: Business Link 26th March 2007]
Do you have contingency plans in place?
Of the 67% of businesses that do have plans in place, only 38% of them test them more than once a year. As nearly three quarters of mid-sized UK companies conduct at least some business through their website, any disruption would have a major impact to their online business continuity.
Any downtime, such as viruses, denial of service, attacks or unpredicted spikes in traffic to a company’s website, risks online revenue streams as well as brand reputation. The research shows many companies are underestimating the damage any downtime would cause, with 64% of respondents anticipating no damage to their business.
Jonathan Robinson, chief operating officer of NetBenefit, said: “Research shows that more than one in four customers are likely to move to a competitor if a website is down for any reason. For many mid-sized companies, this would not only damage customer loyalty but also mean significant lost revenue.”
If you are thinking of using e-commerce for your business, click here (http://blsy.creativemessage.com/Assets/Files/26%20Mar%2007/Buildingyourwebsite.pdf) for guidance on building a website.
[Source: Business Link 26th March 2007]
Do you have contingency plans in place?