retailworld
01-10-2009, 23:14
Asda reckons more transparency will lead to more loyal customers. But how far can it really go?
Supermarket chain Asda has unveiled plans to ‘lift the lid’ on the way the business is run, while getting customers more involved with product selection and testing. CEO Andy Bond announced this morning that Asda is launching a string of new initiatives intended to address consumer demands for openness and transparency – including introducing webcams in factories and replacing brick walls in-store with glass ones. He reckons this is the best way to improve consumers’ trust in business, currently at its lowest ever ebb as a result of the recession. It’s an interesting new front in the supermarkets’ war for customers – but does Asda really want to be airing all its dirty laundry in public?
Full article can be found here:
http://www.managementtoday.co.uk/newsalerts/dailynews/news/942596/Asda-raises-stakes-bid-customer-loyalty/?DCMP=EMC-Daily%20News
How well do you think this would work? Could (or should) small businesses try to emulate this?
Supermarket chain Asda has unveiled plans to ‘lift the lid’ on the way the business is run, while getting customers more involved with product selection and testing. CEO Andy Bond announced this morning that Asda is launching a string of new initiatives intended to address consumer demands for openness and transparency – including introducing webcams in factories and replacing brick walls in-store with glass ones. He reckons this is the best way to improve consumers’ trust in business, currently at its lowest ever ebb as a result of the recession. It’s an interesting new front in the supermarkets’ war for customers – but does Asda really want to be airing all its dirty laundry in public?
Full article can be found here:
http://www.managementtoday.co.uk/newsalerts/dailynews/news/942596/Asda-raises-stakes-bid-customer-loyalty/?DCMP=EMC-Daily%20News
How well do you think this would work? Could (or should) small businesses try to emulate this?