retailworld
21-07-2010, 10:24
Selfridges in Oxford Street will be opening its Christmas shop 145 days before December 25th, the earliest start that the department store has ever seen.
Geraldine James, Selfridges Christmas Shop's buying manager, said: "Christmas is coming earlier each year. I can see a time when we offer a capsule Christmas collection throughout the year.
"We are famous globally for our Christmas decorations and our signature Selfridges bauble can be found on trees from Miami to Manchester, via Montego Bay."
Visitors will be able to purchase pre-lit trees, crackers, fairy lights or even a £500 life-size donkey. They will also have the chance to get into the Christmas spirit by painting their own baubles.
Last year, its festive shop sold more than 1,000 baubles during the first week of trading after opening August 8th.
Personally, I think it's too early... :confused:
Geraldine James, Selfridges Christmas Shop's buying manager, said: "Christmas is coming earlier each year. I can see a time when we offer a capsule Christmas collection throughout the year.
"We are famous globally for our Christmas decorations and our signature Selfridges bauble can be found on trees from Miami to Manchester, via Montego Bay."
Visitors will be able to purchase pre-lit trees, crackers, fairy lights or even a £500 life-size donkey. They will also have the chance to get into the Christmas spirit by painting their own baubles.
Last year, its festive shop sold more than 1,000 baubles during the first week of trading after opening August 8th.
Personally, I think it's too early... :confused: